What is the Detox Catwalk? It’s a campaign to find out whether clothing brands are doing the right thing. Greenpeace launched the Detox My Fashion campaign in 2011 to ask textile industries to urgently take responsibility for, and make a change-commitment to, their contribution to toxic pollution of water ways and the environment, generally.
Basically, the campaign was aimed at addressing the widespread use of toxic chemicals in the manufacturing of clothing and textile sector. It urged clothing brands and retailers to phase out hazardous materials to achieve zero discharge of toxic chemicals by 2020 aka the Detox 2020 plan.
Many well-known brands use hazardous chemicals in the manufacture of their clothing. This campaign secured global detox commitments from 76 international brands, retailers and suppliers. We can assist by reigning in our addiction to fast fashion and the rate at which we buy it, use it and throw it away and, each in our small way, can lessen our environmental and human impact of fashion.
Take a look at the brands that are Avant Garde i.e. ahead of the curve on detox initiatives and ready to meet the Detox Catwalk 2020 deadline; those brands that are in Evolution Mode – needing to improve their performances but on the path, or not walking the talk or doing more greenwashing than being green and clean; and which brands are Faux Pas Toxic Addicts – not yet accepting responsibility for what they are doing. Back in 2016 when the third and most recent report came out, Nike, Esprit and Victoria’s Secrets failed the toxic-free fashion ranking, whilst adidas, Burberry, Levi’s, Primark, Puma, G-Star and Mango had a way to go. H&M, Benetton and Zara were on track to make a difference by 2020 – let’s see how they fair by next year.
You might be surprised!