Slow Fashion isn’t the opposite of fast – it’s a different approach.

Fast fashion is defined as cheap, trendy, disposable clothing influenced by the catwalk and celebrity culture and churned through high street stores at breakneck speed. Fast Fashion feeds a shopper’s obsession with ’I’ve got to have it now’ mentality. It is trend driven and plays on our insecurities of wanting to look good and keep up with our peers.

Once we know and are aware, we are responsible for our action and our inaction. We can do something about it or ignore it. Either way, we remain responsible.
Jean-Paul Sartre

Slow Fashion is the movement of designing, creating and buying clothing for quality and longevity. Slow Fashion encourages slower production, fair wages, lower carbon footprints, and zero waste. Slow Fashion isn’t about buying nothing (although running around naked is the most sustainable clothing option!). It’s not anti-consumerism, it’s alternative consumption. It’s about your choice, information, balance and engagement. Buy less each time you shop. Shop less frequently. When you do shop, think green, preloved and vintage. Choosing preloved is a super sustainable option as the clothing already exists so you’re saving the entire negative impact of production.

Every time you shop, you’re casting a vote for the kind of world you want.
Anna Lappe

Ethical fashion is about human and animal rights – working conditions, fair wages, treatment, and no child labour.  Sustainable Fashion (or Eco Fashion) is about environmental impact. Choosing organic, recycled, or repurposed, limiting harmful chemicals/dyes, reducing energy/water usage and waste, and overall choosing low-impact options. It’s your awareness of the impact of clothing on workers, communities and ecosystems.

6 ways to avoid fast-fashion hype and start building your healthier wardrobe:
Set your priorities
Know your brands
Rock your unique style
Have a wardrobe reset plan
Recycle, reuse, rent and swap
Take it easy on the clothes you have


Fast Fashion Facts. Did you know…

Planned obsolescence. Fast fashion companies design clothes to become unfashionable, wear out, lose shape or fall to pieces easily to force shoppers to keep buying new clothes. The fashion industry is designed to make you feel ‘out of trend’ after one week.

Fashion Consumption. 25% of Australian millennials (16-34) keep clothes less than 2 years then discard because they’re ‘bored’ with them or they’re no longer ‘in fashion’.

Shopping Habits. 30% of clothing in a wardrobe hasn’t been worn in the past year.

Resource Usage. One cotton shirt = @3,000 litres of water = what an average person drinks over 3 years. One pair of jeans = 10,000 litres of water.

Pollution. 63% of textile fibres come from petrochemicals.